STOMPA 'SHOP IN SHOP' CONCEPT AT BENSONS FOR BEDS
Background
Following a successful relaunch of the Mi Zone children's furniture range from Stompa, Bensons for Beds dedicated an area of 50m2 (538sq ft) to a Stompa Shop in Shop at their Bolton store.
Brief
The first task was to revamp the area and design a suitable floor plan that would promote the Mi Zone range from Stompa at its best.
Secondly, we were asked to design a full set of instore graphics to help sell the range. The idea was to design a set of graphics that could be used across other Benson stores for a further roll out of the concept.
Approach
We kept it simple and used large scale images of the products and children. By focussing on main features of the range the information on the graphics is easy to digest and compliments the products on display.
We designed a large scale wall paper graphic with the Stompa story which helps getting the heritage of the brand across in stores.
Final Outcomes
- Design of floor plan
- Stompa Story wall paper graphic
- 6 x Wall graphics
- Ladder signs
- Easel display sign
After the Shop in Shop concept was presented to Bensons for Beds they were delighted with the result and decided to roll it out in 3 more stores; Manchester, Aintree and West Thurrock - with a 4th on the way in the new Edinburgh store.