PATISSERIE VIENNOISE - BRANDING - WEBDESIGN
Background
Patisserie Viennoise make delicious cakes and gateaux for big and small celebrations as well as irresistible handmade chocolates. There's a real art to what is going on in their 'Theatre of Confections' and the smell is divine when you enter.
Brief
It was time to refresh Patisserie Viennoise's branding to reflect the high quality of products and service offered by the team.
The brief was to create a new visual identity along with designing and building a new website to position them as high end specialists. Easy navigation around their wide range of products was on the top of the wish list.
Approach
The colour scheme has been carefully selected to represent elements of the past with heritage colours mixed with lighter tones to introduce an element of freshness. The logo design is inspired by the delicate decorations on their cakes and works well across a range of print methods.
A high proportion of Patisserie Viennoise's customers wish to order a personalised cake for a special occasion which is why the website needed to be a very visual journey, showcasing the breadth of their skills.
Final Outcomes
Branding and logo design
Web design and build
This work was created during my time working at Biskit Ltd.
