info@hansesgaarddesign.com 

+44 (0) 1943 430 481

Ilkley, West Yorkshire

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BRAND STRATEGY

 AND CONCEPT

Working closely with you to identify the best strategy and concept to reach your goal.

BRANDING

 AND PACKAGING

Design of your visual identity for use across

all print and digital requirements.

WEB DESIGN

DIGITAL MARKETING

 

Responsive web design, SEO, email marketing campaigns and social media service.

 

PRODUCT

LAUNCH PACKAGES

Photography, commercial videos, animations & campaign creations.

Ask for custom packages.

OUR SERVICES

01

BRAND STRATEGY AND CONCEPT

 

This is where it all begins.

A clear strategy and a great concept offering something different to what's already out there, with opportunity to evolve over time, is essential for any brand to succeed.

In this process we ask a lot of questions to help you home in on four important areas which should be identified to get the ball rolling and help tell your story:

What?

What is your brand offering?

What is your personality - your brand's personality?

What is your target goal?

 

Why?

Why would people choose your product or service?

Why are you different?

Who?

Who are your primary and secondary target audiences?

Where?

Where will people engage with your brand?

Where do you position your brand in the market?

Which channels are you going to use to promote your brand?

02

BRANDING AND PACKAGING

 

First impressions are essential.

 

How does your brand look, talk, sound and engage with your audience - and internally in your business?

It's all about personality.

Your branding and packaging communicates your personality, aspirations and promises to your audience and employees.

So, consistency is key across everything that you do. Not just how your logo, stationery, promotional material, packaging and website looks visually, but right down to your tone of voice and behaviour internally as well as externally. You can't sell a brand successfully long-term without 'living and loving the brand' internally. For that reason it is important for us to get to know you and make sure that the visual identity we create for you is absolutely 'you'.

Be clear and true to your values.

It's a crowded market place with brands fighting for attention everywhere, therefore it is vital your brand has impact and clearly communicates your brand values. Customers build strong, emotional relationships with brands that deliver their promise time after time and this is how brand loyalty is built.

 

We can help with all your branding requirements whether it is print, video or web based and take it further into packaging and point of sale for retail environments.

03

WEB DESIGN - DIGITAL MARKETING

 

A balance of usability and design.

When approaching a website brief we know that we need to bring different experts around the table to develop the perfect combination of design, easy navigation and user experience without compromising the site's SEO.

This is why we have an 'extended' team of experts we work with on certain 'expertise areas' such as SEO, social media and digital marketing.

Our process

As creative, graphic designers we come up with the concept and design working closely with you. Once the design and functionality for each page has been agreed, we pass on the build to the back end experts ensuring that you will get a responsive website that will be found. 

We can help with B2B and B2C websites and can provide you with a One Stop Solution of design, build, SEO or we can design the site and create the template for you to add your own content.

Ways of driving traffic to your website.

Once your website is live we can help you find ways of driving traffic to your site and increase organic search engine optimisation to save cost.

 

Working and managing your social media platforms and making sure your visual identity is coherent across all your online presence helps improve your brand awareness. We can help you with your email marketing campaigns and design templates in line with your new branding and even help you come up with content, if you wish.

04

PRODUCT LAUNCH PACKAGES

Excited about launching a brand new product?

With many years of experience in product design and bringing products to market, we know all too well how much time and energy goes into creating and developing a new product, ensuring the quality exceeds expectations and the cost stays on budget. We also know that what comes next is equally as important - telling and selling the story.

This is what really makes us tick.

You could develop the most amazing new product but if it is not presented in the right way, photographed professionally and has no 'story' to engage with your audience, chances are you're setting yourself up for failure.

We tailor make packages designed to get you ready to launch with results - we get really excited about being part your journey and bring your product to life.

We want to be part of your journey.

​Let us put the most suitable package together for you - to get you thinking here are a few ideas of what it could include:

  • Help to find the right sales channels

  • Brand strategy

  • Logo and overall branding

  • Product photography

  • Lifestyle photography

  • Film making for commercial banners on your website or in-store

  • Animations

  • Brochures, leaflets, flyers, publications

  • Labels and packaging

  • Web design and build including digital marketing

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