BRITISH APPLE CO. - BRANDING - PACKAGING - PROMOTIONAL MERCHANDISE
Background
A self initiated brief following on from a research project on The History of British Apples. The brand celebrates British produce and the remaining orchard farmers in this country. An initiative to encourage an increased consumption of British apple and support British orchards.
Brief
A challenge to design and brand a range of food and drink products aimed at an audience in the mid to high end market who values quality and British produce.
Approach
Natural, British ingredients, flavour and quality are at the forefront of the brand priorities.
This has been reflected in the choice of stock, colour scheme and the use of screen print on the packaging and labels in order to achieve an organic look. All elements have been individually handcrafted.
Final Outcomes
Concept generation and brand strategy.
Logo design and branding of the full range of products.
Screen printing and handcrafting of all labels and packaging elements.