Burley and Woodhead C of E Primary School is a high achieving village school well known for its caring 'family feel' and focus on nurturing the whole child.
Following a period of change the school was ready for an update in terms of the 'look and feel' of their identity to communicate their vision more clearly.
The brief was to design a new logo with the requirement of incorporating their six important values forming 'the whole child'. The values should be represented by icons which could be extracted from the core logo to use across paperwork and displays across the school.
Approach & Final Outcomes
A set of leaf icons was designed with each their colour to reflect the 6 important aspects of the school's values. The leaves were incorporated in a 'tree' logo which has abstract elements of a person's head and arms within it to link back to previous branding.
The scope of work included:
Design of a set of 'value icons'
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