COACH GUNN BASKETBALL - BRANDING - LEAFLET DESIGN
Background
Mark Gunn runs basketball camps at various schools both as an after school club in term time and as holiday camps but also has regular teams he coaches weekly and enters in competitions.
Brief
Mark already had a logo he was happy with but needed help to adapt it to various schools and venues.
In addition to that he wanted to take his branding to a more professional level and create a coherent look across everything.
He was after a strong concept to use for his leaflets and flyers that he hands out to schools and uses in his emails and for promotion on facebook.
Approach
Taking inspiration in the already established colour scheme of his logo, a clean typeface was chosen to compliment the more bold typeface in his logo.
The copy for the leaflets was broken up into sections to make it easier to digest and we brought in the use of images of him and snapshot of the training sessions as well as some of his many praising testimonials.
Final Outcomes
Logo tweaks
October Half Term Leaflet to promote the holiday club running in the holiday
Skipton Come and Play Basketball Leaflet to promote weekly sessions.