HELEN TAYLOR GARDEN DESIGN
Branding - Web Design & Build - Promotional Material - Photography
Background
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Helen Taylor Garden Design provides professional garden and landscape design services for domestic and commercial clients. Helen set the business up in 1999. She ran the company by herself until 2015 when her husband Ian joined her after a successful career as landscape architect in both the public and private sector. ​They both felt it was a good time to rebrand the company to reflect the new stage in their business journey. Having recently won the award 'Micro Business of the Year' at the Ilkley Business Awards, it was the perfect time to launch a rebrand.
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Brief
A new updated visual identity and a new website that would appear friendly and show their expertise and work process. Large images to celebrate the gardens they have designed was high on the priority list as well as a blog where they could share their passion of gardens.
Approach
For the new logo we explored options of adding an illustration with a clean typeface. In the end I created a simple illustration of the Cornus flower inspired by Helen's love for its simplicity. ​A clean layout was used for the design of the website allowing the photos of their beautiful garden designs to speak for themselves. The home page features full screen images and showcases all the awards they have won. A straightforward top navigation makes the site very user friendly.
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Final Outcomes
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New logo and visual identity
Design and build of a new website, photography Hansesgaard Design.
Promotional material including business cards, postcards and presentation folders.
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