HELEN TAYLOR GARDEN DESIGN - BRANDING - WEB DESIGN & BUILD

Background

Helen Taylor Garden Design provides professional garden and landscape design services for domestic and commerical clients. Helen set the business up in 1999. She has run the company by herself until 2015 when her husband Ian joined her after a successful career as landscape architect in both the public and private sector.

Helen and Ian felt it was a good time to rebrand the company to reflect the new stage in their business journey. Having recently won the award 'Micro Business of the Year' at the Ilkley Business Awards, it was the perfect time to launch a rebrand.

Brief

Helen and Ian were looking for an updated visual identity and a new website,

They wanted a website that would appear friendly and where viewers would get a good idea of their expertise and work process. Large images to celebrate the gardens they have designed was high on the priority list as well as a blog where they could share their passion of gardens and keep clients updated on news.

Approach

For the new logo we explored options of adding an llustration with a clean typeface. In the end we created a simple illustration of the Cornus flower inspired by Helen's love for its simplicity.

We used a clean layout for the design of the website allowing the photos of their beautiful garden designs to speak for themselves. The home page features full screen images and showcases all the awards they have won.

A straightforward top navigation makes the site very user friendly.