STOMPA AT JOHN LEWIS
Furniture Brochure - Staff Traning Manual & Pocket Guide
Background
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John Lewis has sold Stompa's ranges of children's beds and furniture successfully for several years with continual range developments. New in-store brochures have been designed to promote their range.
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Brief
To design a promotional package for in-store use consisting of a 12 page lifestyle brochure that would communicate the essence of this high quality brand, a 6 page tri-fold Range Card and a Training Pack for John Lewis' staff.
The furniture range from Stompa offers space saving bed combinations and a range of free standing furniture. There is also scope for the consumer to design their own combinations. A priority was to communicate the full offer of the range.
Approach
A fresh and slightly playful approach was taken through introducing subtle illustrations, an engaging tone of voice and a colour scheme to complement the furniture. Icons were designed to communicate key features for each category, helping the reader to make informed decisions such as the most suitable bed for their child's age and quick overviews of colour and combination choices. High priority was paid to creating clean, easily understandable layouts for the range overview pages which contain large amount of information in table format.
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Final Outcomes
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12 page A4 full colour brochure
6 page A6 full colour tri fold Range Card
Training Pack for John Lewis staff: ​4 page A4 full colour Training Manual &
2 page A6 full colour Pocket Guide​
