Mind Body Healthful was set up by Kath Reeve, a Functional Medicine Certified Health Coach. Her mission is to help people create new habits that can enhance their health and lifestyle. She asked to me to help her streamline her thought of how she could run her business and ultimately help her with all the design work involved with launching a new business.
Kath had already decided on a business name but was unsure about the tagline to add to the logo to communicate exactly what she offers. We ended up with 2 versions so she had appropriate ones for different uses.
The brief was to create her brand identity, logo design, creating a brand guide and designing and building a new website with clear and easy navigation.
Kath is very much an outdoor person. She loves the sea, amongst her many other qualifications she is also a sailing instructor, she enjoys a challenge and being in nature. Getting to know her it was clear that she has a colourful personality with lots of positive energy and the aim was to capture all this in her visual identity, colour scheme and website.