MOOR FRUIT & VEG
Branding - Photography - Design of Post Card
Background
I was approached by Moor Fruit & Veg as they were planning to open a new independent greengrocer in Ilkley. They were looking for help designing their brand identity and guidance with how to reflect the brand and values across the shop front and shop interior.
Brief
The first phase of the brief has been completed. This included the design of the logo and brand identity and bringing the identity across to the shop interior and shop front. Design of an A6 postcard for distribution across the town. Help with art direction for the photo shoot.
Approach
My design approach focused on delivering a fresh and modern aesthetic that reflects the quality of the fresh produce. I selected an organic colour palette of dark green, cream and a warm red strapline, allowing the vibrant fruits and vegetables to shine in the shop. The aim was to create a welcoming atmosphere that appeals to families and young professionals alike.
Final Outcomes
Logo and brand design including brand guide.
Help with shop interior/front. Design of signage and postcard.
Help with art direction for photo shoot with local photographer Heidi Marfitt.
