SPACE FITNESS & WELLBEING - BRANDING - SIGNAGE - PROMOTIONAL LEAFLETS
Background
Sarah Clough had be running her pilates and wellbeing studio from her annex at home for a number of years. The business was expanding and she was keen to develop it even further with more classes and instructors. She took the jump and moved her business to the beautiful old building The Grange in the village of Burley in Wharfedale.
Brief
With the business expanded to take on a wider range of classes a new name and logo was required to attract a wider audience.
Design of internal and external signage for the new venue as well as design of a post card to promote an open day and a general leaflet explaining the entire offer.
New photography was needed for use in promotional material and on the website.
Approach
Sarah’s studio and approach to teaching has a lovely unique feeling to it with deliberate small classes. This is a place where each client gets 110% attention and every exercise is carefully tailored to suit the individual. She was keen to transfer the same environment and culture to the new place.
Keeping ‘Sarah Clough’ in the brand name was deliberate to not lose ‘the brand and goodwill’ she had built up. A clean, fresh typeface and a monochrome black and white colour scheme was what Sarah was after to draw synergy with her beliefs in a pure and balanced body and soul. This works well with her already established interior using her own beautiful bold paintings on the walls mixed in with natural wood, fresh white and lush greenery.
Final Outcomes
Logo design
Internal and external signage
Promotional Postcard for the Open Day
Leaflet promoting the studio in general with description of the classes
Photography - Rachel Twigger
Visit the new website here:
www.spacefitnessandwellbeing.co.uk
