TRIGPOINT FINANCIAL PLANNING
New Visual Identity - Web design & Build - Stationery, Banner & Leaflet Design
Background
Trigpoint Financial Planning, based in Ilkley, West Yorkshire, offers a wide range of services, including financial planning, wealth management, retirement income planning, and tax-efficient investing. The founder, Rebecca Bonner, was looking for help with a full branding and website project.
Brief
Design of a new visual identity, logo, and stationery. Create art direction and assist during the photo shoot. Design and build of their website.
Approach
My design strategy for Trigpoint Financial Planning was inspired by Rebecca's love for walking, which influenced the name of her business. She wanted to incorporate an illustration of a trigpoint into the logo, a symbol that represents not only navigation and direction but also a commitment to helping clients reach their financial peaks. This design element captures her passion and dedication to fulfilling her clients' needs
Final Outcomes
Branding and logo design including brand guide.
Design of stationery, leaflet, roll-up banner, advert
Art direction, moodboards and directing photo shoot working with local photographer Cecilia Costello.
Web design and build.
